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Professional Services Highlights

  • Developed employee engagement strategy for Large Tax Company to align employees and franchisees on new company vision, implement new behaviors and build stronger brand experience across every touchpoint 
  • Refreshed brand and messaging for Large Research Firm including new logo, tagline and messaging. Role included interviewing company executives and business unit leaders, developing messaging strategy, and providing strategic direction on logo refresh
  • Conducted Market Scan for Niche Job Board Company including researching market opportunities, gleaning target audience insights and providing recommendations on how to grow the user base


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